Does your Business Fit?
Before you think about advertising your business on Pinterest, check and see if your business niche market is Pinterest’s niche market. If they don’t match up, don’t use Pinterest to advertise your business.
Businesses need different social media platforms depending on what they are trying to accomplish. Facebook is about community, Twitter is about communicating information often, LinkedIn is for professional networking, and Pinterest is for sharing beauty and art. If you produce beauty and art with your business, then maybe Pinterest is a great place for you to share your work.
Disregarding your niche markets and your content relevancy will be one big fat waste of time for you. In fact, you may even turn people off from your businesses by advertising in the wrong places. Don’t use this environment to advertise irrelevant content that Pinterest’s niche market doesn’t care about.
Truly, Pinterest’s primary function is for viewers to view, share and catalog beautiful or interesting things. It’s not designed to be a billboard.
Do it Well.
If you decide that viewers will care about your product, then advertise it carefully. Don’t make the mistake that so many businesses make in social media get carried away with posting your own stuff. Re-pin others without the fear that you’re losing business. Scratch their back, and they may scratch yours.
Don’t put the “advertisement” in the image. Display the image for what it is and make sure to link the image to your site where they can purchase it. Pinners will probably be more apt to purchase if they genuinely like the product, rather than pushing another ad down their throat.
Bad. Don’t do this.
This actually makes me mad. Pinterest will die if it becomes a giant billboard. So stop it.
Better. You could do this.
The problem is, however, that when you click this link, it takes you to the website’s home page and not directly to the product catalog. If I wasn’t intent on buying it, I would lose interest and move on. Make sure to change the link on the image to the actual product page.
Best. Do this.
These gals did it right. They’ve shown a simple product and didn’t try to sell me too hard on it. Once I click the picture, it takes me right to the product page, making it quick and painless to buy it.
Put a Price on It?
Consider putting a price tag on the corner of your pin. You can do this by simply typing the price in the description, like “$5”, and Pinterest will automatically pick up the price and place it in the corner of the picture. Don’t overdo this though–it can get gimmicky pretty quickly, in my opinion.